Gender stereotypes in perceived attitudes

Parriag, Amanda (1995) Gender stereotypes in perceived attitudes. Masters thesis, Memorial University of Newfoundland.

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Abstract

Previous research by Button, Grant, Hannah, & Ross (1993) has established the existence of two dimensions underlying perceived attitudes: liberalism - conservativism and traditionalism - radicalism. The present study assessed perceptions of others' attitudes in relation to gender stereotypes and these dimensions. In the preliminary phase, dimension positions for 330 statements were determined by having subjects rate the relative liberalism and radicalism of the people who endorsed the statements. These subjects also indicated their own endorsement of the attitude items. In the second phase, the same statements were given to different subjects who indicated how much male and female targets would agree or disagree with the statements. Similar attitudes were observed for both males and females, as they were both generally expected to agree with less radical attitude statements, and more liberal attitude statements. The results also suggested that male subjects demonstrated stronger agreement with more liberal and less radical statements. As well, it was found that men and women have gender stereotyped perceived attitudes on both the liberal-conservative and the traditional-radical dimensions.

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