A study of the effects of music on audiences' perceptions of a slide-tape presentation

Lane, K. Bruce. (1984) A study of the effects of music on audiences' perceptions of a slide-tape presentation. Masters thesis, Memorial University of Newfoundland.

[English] PDF (Migrated (PDF/A Conversion) from original format: (application/pdf)) - Accepted Version Available under License - The author retains copyright ownership and moral rights in this thesis. Neither the thesis nor substantial extracts from it may be printed or otherwise reproduced without the author's permission. Download (3MB) [English] PDF - Accepted Version Available under License - The author retains copyright ownership and moral rights in this thesis. Neither the thesis nor substantial extracts from it may be printed or otherwise reproduced without the author's permission. (Original Version)

Abstract

This study attempted to determine if the music which accompanies a slide-tape presentation affects an audience's perception of the production. -- Three versions of a slide-tape presentation were produced: one contained music which the producer considered to be an integral element of the production, another contained music which was considered dissonant with the intended mood and theme, and the third contained no music whatsoever. -- Each was administered to a group of university students and data was collected on a questionnaire, which recorded responses on twenty 7-point semantic differential scales, personal information, and a rating of the program. This data was used to analyze audiences perceptions of the production. -- It was found that music had no significant effect on evaluative factors such as beauty, worth, and meaning, but did affect perceptions of factors such as activity and complexity. -- The methodology used in this study has proven to be effective and can be used as it stands or modified to facilitate further research by producers of slide-tape productions.

Actions (login required)

View Item