The craft beer network: inside Newfoundland's craft beer boom

Dignam, Natalie (2019) The craft beer network: inside Newfoundland's craft beer boom. Masters thesis, Memorial University of Newfoundland.

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This thesis a snapshot of the craft beer boom on the island of Newfoundland between 2017 and 2019. I consider the craft beer scene from various angles – from the role of brewery taprooms as tourist destinations, to how craft breweries draw on local culture in their branding, to characteristics of the industry. Using craft beer as a springboard, this thesis examines the different networks of brewers and beer enthusiasts that make Newfoundland a special place to brew and drink beer.

Item Type: Thesis (Masters)
Item ID: 14052
Additional Information: Includes bibliographical references (pages 126-129).
Keywords: craft beer, folklore, occupational folklore, Newfoundland, branding
Department(s): Humanities and Social Sciences, Faculty of > Folklore
Date: August 2019
Date Type: Submission
Library of Congress Subject Heading: Microbreweries--Economic aspects--Newfoundland and Labrador; Microbreweries--Social aspects--Newfoundland and Labrador.

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