Never give up the ghost: an analysis of three Edinburgh ghost tour companies

Fraser, Joy (2005) Never give up the ghost: an analysis of three Edinburgh ghost tour companies. Masters thesis, Memorial University of Newfoundland.

[img] [English] PDF - Accepted Version
Available under License - The author retains copyright ownership and moral rights in this thesis. Neither the thesis nor substantial extracts from it may be printed or otherwise reproduced without the author's permission.

Download (10MB)


This thesis is a discourse analysis of three Edinburgh-based ghost tour companies: Mercat Tours, Witchery Tours and City of the Dead. It explores the attitudes, values and aesthetics of these companies and their construction and presentation of self-images to their audiences. It identifies key characteristics of the tours and links them to important themes in scholarship on contemporary tourism. Firstly, the construction of an ideology of authenticity within the Mercat Tours discourse exemplifies the model of modem tourism as a "quest for authenticity" (MacCannell, Tourist). In contrast, the light-hearted performance aesthetic of Witchery Tours reflects recent scholarship on postmodern- or post-tourism, in which tourism is seen as a playful game rather than a serious quest. Lastly, the case of City of the Dead offers an insight into the role of fear as a motivating factor in visits to tourism sites.

Item Type: Thesis (Masters)
Item ID: 10508
Additional Information: Bibliography: leaves 271-294.
Department(s): Humanities and Social Sciences, Faculty of > Folklore
Date: 2005
Date Type: Submission
Library of Congress Subject Heading: Ghosts--Scotland--Edinburgh; Tourism--Scotland--Edinburgh.

Actions (login required)

View Item View Item


Downloads per month over the past year

View more statistics