An examination of the validity of the Program Evaluation Analysis Computer as an evaluation instrument for instructional and informational programs

Noseworthy, Cyril Paul (1983) An examination of the validity of the Program Evaluation Analysis Computer as an evaluation instrument for instructional and informational programs. Masters thesis, Memorial University of Newfoundland.

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Abstract

Recent research indicates a widespread use of new electronic evaluation instruments in the study of media presentation. One such electronic technique is the Program Evaluation Analysis Computer (PEAC). Research has been conducted using such instruments without the necessary preliminary work being conducted to determine their compatability with more traditional methods. To ascertain the effect of the PEAC system, the present study was conducted to investigate its effect upon achievement and attitude levels as compared to measures obtained through traditional measures. A pilot study and two studies using two different types of subject matter (instructional and informational) were used. A total of 370 Ss were used in these studies. -- The results indicated that the use of the PEAC system did not affect viewers' achievement level and that Ss perceived one evaluation method as effective as the other. However, it was found that use of the PEAC system to evaluate a presentation does effect the perception and evaluation of what is being viewed. It was found, using factor analysis, that Ss evaluated the presentation on different dimensions depending upon what evaluation instrument they employed, i.e. the PEAC system or the more traditional rating scales. Also, the dimensions evaluated varied according to sex.

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