Expectancy-value theory as a tool in resource analysis and management : a study of the motivations of salmon anglers on the Salmonier River

Bull, Peter Allan (1997) Expectancy-value theory as a tool in resource analysis and management : a study of the motivations of salmon anglers on the Salmonier River. Masters thesis, Memorial University of Newfoundland.

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Abstract

With the increasing popularity of recreational angling in Newfoundland and Labrador, a need to better understand both the biophysical and human components of this fishery has been identified. To exclude the human dimension will undoubtedly lead to future conflicts. This study examined human dimensions associated with salmon anglers on the Salmonier River. It then explored how this dimension can be used for bettering the management of the Salmonier River. -- To fully understand anglers, the motivations of the angler must be investigated. This study explored two components of angler motivation: importance of selected incentives for angling and the expectancy of obtaining these incentives. These components were combined using expectancy-value theory to obtain a better picture of the motivations of Salmonier River salmon anglers. Along with motivation, the behaviours of the anglers, and their attitudes toward selected management options are needed to improve management in recreational angling. These issues were also investigated in this study. -- A self-administered mail-back questionnaire was handed to anglers at selected intercept sites on the Salmonier River. This questionnaire was used to elicit responses to motivational, behavioural and attitudinal statements concerning salmon angling on the Salmonier River. A response rate of 77.4 percent (n=397) was attained. -- Using expectancy-value theory, anglers were categorized as either primarily catch motivated (33 percent of respondents), or primarily non-catch motivated (67 percent of respondents), depending on their motivation scores. Results showed that anglers who had higher catch motivated scores: were statistically more likely to fish sections of the Salmonier River offering good salmon pools; fished for salmon more days during the season; and were less opposed to development along the Salmonier River, than non-catch motivated anglers. Catch and release angling was opposed by a majority of both motivational groups. -- Implications from this study are that sections of a river can be managed to maximize the satisfaction of anglers, and minimize any potential conflict resulting from management decisions. The differences existing between sections suggest that traditional blanket approaches to management will not be as successful as section specific management. As fish populations fluctuate and interest continues to grow in the sport of salmon angling, there will be a need to perform follow up studies on the Salmonier River. It is recommended that longitudinal research and monitoring take place to ensure the best management for both the salmon and the anglers of the Salmonier River.

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