Media, Public Opinion and Health Care in Canada: How the Media Affect “The Way Things Are”

Blidook, Kelly (2008) Media, Public Opinion and Health Care in Canada: How the Media Affect “The Way Things Are”. Canadian Journal of Political Science, 41 (2). pp. 355-374. ISSN 1744-9324

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Abstract

Health care has arguably been the most important issue in Canadian politics in the past decade. This paper focuses on the extent to which the media affect public perceptions of “the way things are” in the Canadian health care system. Individual perceptions of the state of health care are analyzed as being a function of personal experience with the system, loyalty or pre-formed opinions and the information that the individual receives through the media. Results indicate that media use has a significant effect on the likelihood of negative perceptions regarding the state of health care.

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