Developing a communication strategy to increase awareness of clinical research at Eastern Health

Jenkins, Kari (2020) Developing a communication strategy to increase awareness of clinical research at Eastern Health. Practicum Report. Memorial University of Newfoundland. (Unpublished)

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Abstract

Background: Clinical research is important for advancing the diagnosis and treatment of disease, and improving the quality of life for patients. A lack of awareness of clinical research in patients, nurses, and physicians leads to poor recruitment into research studies. As a result, research studies do not meet target recruitment goals and studies take longer to complete. Advances in the diagnosis and treatment of disease are slowed due to regulatory bodies requiring evidence from rigorous research prior to approval of new therapies. Purpose: The purpose of this practicum project was to develop a communication strategy to increase awareness of clinical research at Eastern Health. Methods: An integrative literature review was conducted to discuss barriers to clinical research awareness, identify strategies to increase awareness, and support the development of a communication strategy. Consultations were completed to learn the logistics of developing a communication strategy and explore expert opinion regarding communication, education, and the importance of engaging staff and the public. An environmental scan was completed to determine current research communication methods at Eastern Health and explore existing communications at other institutions. Results: Evidence of a lack of clinical research awareness was highlighted in patient and healthcare providers. Multiple barriers and strategies to increase awareness of clinical research were identified. Themes from consultations included organizational transparency, use of technology, targeting Registered Nurses, and use of audience- tailored content. A communication strategy was informed and developed based on these key findings. Conclusion: It is anticipated that this communication strategy will be used to increase awareness of clinical research at Eastern Health. Increasing awareness of clinical research will improve research study enrollment to advance the diagnosis and treatment of disease. Registered Nurses can play a pivotal role in communication about clinical research.

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