What’s He At?: A Study of Stereotypes in Newfoundland

Pink, Chelsea R. (2017) What’s He At?: A Study of Stereotypes in Newfoundland. Bachelor's thesis, Memorial University of Newfoundland.

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This study was designed to see if individuals in Newfoundland would have stereotypes of others based on where they live in the province. Through the use of an online survey, 184 participants (164 females and 20 males) indicated their perceptions of an individual from Newfoundland, who was presented as being from different parts of the province. Participants were recruited from the Grenfell Campus Participant Pool, Facebook and through emails. Participants received randomly assigned information that the individual was from a specific Newfoundland location (St. John’s, the Bay, or a housing complex), and were randomly assigned to see videos of the individual wearing clothing representative of the different areas engaged in ambiguous behaviour: unlocking and entering a car through a window. Although there were no significant effects from the location variable, participants had different levels of certainty that the individual was breaking into a car based on the video condition, F(2, 87) = 3.28, p = .042, ηp 2 = .07. Overall, participants thought that if the individual was wearing a brand-name jacket (representative of St. John’s) he was more likely to break into a car. This study provides initial evidence that there are sub-stereotypes in Newfoundland which can affect perceptions of a potential crime.

Item Type: Thesis (Bachelor's)
URI: http://research.library.mun.ca/id/eprint/13095
Item ID: 13095
Additional Information: “Includes bibliographical references (pages 27-33)”
Department(s): Grenfell Campus > School of Arts and Social Science > Psychology
Date: 2017
Date Type: Submission
Library of Congress Subject Heading: Stereotypes (Social psychology)--Newfoundland and Labrador; Newfoundland and Labrador--Popular opinion

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