An assessment of creative class theory : examining the location and lifestyle preferences of creative workers in St. John's, Newfoundland

Phan, Chrystal (2010) An assessment of creative class theory : examining the location and lifestyle preferences of creative workers in St. John's, Newfoundland. Masters thesis, Memorial University of Newfoundland.

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Abstract

Inspired by creative class theory, municipal policymakers across North America are focusing on urban lifestyle amenities to attract and retain creative workers. Based primarily on the analysis of U.S. metropolitan areas, this theory is being adopted internationally, raising the issue of its applicability in divergent social and geographical settings. Using 2006 Canadian Census data and interviews with creative workers living in St. John's, Newfoundland, this study examines one of creative class theory's fundamental concepts - that tolerance is a creative class value that manifests in their preference to live in socially diverse and amenity rich urban settings. Census data reveals a large presence of creative workers in urban and rural settings, while the interviews illuminate the complexity of lifestyle and migration decisions. This thesis highlights the possible pitfalls of understanding the creative class as a monolithic social group and approaching strategies to attract and retain creative workers with this narrow focus.

Item Type: Thesis (Masters)
URI: http://research.library.mun.ca/id/eprint/8669
Item ID: 8669
Additional Information: Includes bibliographical references (leaves 125-132).
Department(s): Humanities and Social Sciences, Faculty of > Geography
Date: 2010
Date Type: Submission
Geographic Location: Canada--Newfoundland and Labrador--Avalon Peninsula--St. John's
Library of Congress Subject Heading: Amenity migration--Newfoundland and Labrador; City and town life--Newfoundland and Labrador; City planning--Newfoundland and Labrador--St. John's; Creative thinkers--Newfoundland and Labrador--St. John's Region; Creativity ability--Social aspects; St. John's (N.L.)--Population

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