Public Opinion Monitoring by Provincial Governments: The Prevalance of Open Line Radio in Newfoundland and Labrador

Marland, Alex (2013) Public Opinion Monitoring by Provincial Governments: The Prevalance of Open Line Radio in Newfoundland and Labrador. Canadian Journal of Communication, 38 (4). pp. 649-661. ISSN 1499-6642

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Abstract

This article advances an argument that within small polities local political talk radio may be treated as a barometer of public opinion. Survey research and media monitoring spending data were collected from provincial government departments across Canada. The data indicate that larger provinces turn to opinion polls, that the Quebec government is a heavy user of media monitoring services and that, in particular, government elites in Newfoundland and Labrador pay considerable attention to local open line call-in shows.

Item Type: Article
URI: http://research.library.mun.ca/id/eprint/12045
Item ID: 12045
Keywords: Political talk radio (PTR), Open line, Political communication, Public opinion, Media monitoring, Access to information, Newfoundland and Labrador
Department(s): Humanities and Social Sciences, Faculty of > Political Science
Date: 2013
Date Type: Publication
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